LIFE IS TASTIER AFTER 5

The Coca-Cola Company want people to drink their Royal Bliss and Kinley products anytime, not just as a mixer. Therefore, we launched a campaign for Western Europe in which we want to trigger the moment in which we free ourselves from tensions and reconnect with our passions after our daily responsibilities.

A 20s video campaign for both Royal Bliss and Kinley brands, served as a matrix to create the rest of the campaign content, always with our key message: “Life is tastier after 5.”

We created a series of posts to inspire you to disconnect from your daily routine and reboot by connecting with your own passions.

It’s usual to see windows lighting up with busy workers inside in office environments late at night.
We turned those illuminated windows and other commonplace sceneries into genuine outdoor works that showcase the real problem in our society: people work too much and play too little.

As an amplification with influencers, we contacted them to promote our brand throughout their social media profiles. But the twist was that they would not appear in the images of their publications, but people that looked like them.
After two days of conversation we revealed the truth on their social media profiles.