Making brands impossible to ignore

My Work

Three perfume bottles with black and gold branding, two standing upright and one lying down, set against a warm, gradient background.

Table with bottles of beverage, glasses with ice and lemon slices, lemons on the table, surrounded by bar tools, set in a dimly lit, colorful indoor setting.

Assorted red and pink glassware including wine glasses, champagne flutes, a bottle of sparkling wine, and a vase against a pink background

Black background with white text that says 'Use Street Covers' and a splash effect around the text.

A gaming setup with three monitors on a desk, featuring a racing game on the middle screen. There is a black gaming chair in front of the desk, a neon light art piece above the monitors glowing in pink, blue, and yellow, and shelves on the side with gaming memorabilia and a small figurine. The room has purple and pink lighting.

Explore all

A glass bottle of The Macallan whisky with a red and gold label, set in a stylized, red, autumnal forest scene with trees and leaves.

SAME DNA. WRONG INDUSTRY

Wrong Industry is my independent creative experiment exploring what happens when brands leave the categories that made them famous without losing what makes them recognizable.

Not a logo swap. A complete reconstruction of their products, language, campaigns, packaging, retail environments, services, and histories.

The rule is simple:

Change the industry. Keep the DNA.

Open magazine featuring a John Deere themed fashion photoshoot with five models dressed in green and black outdoor apparel, in front of a wooden structure.

A large black combine harvester in a wheat field under cloudy sky, branded with Chanel-inspired details.

Wrong Industry

Senior Copywriter
& AI Creative

Native bilingual Spanish-English writer. Bicultural thinker. Based in Madrid, working globally.

I find the idea at the heart of a brand and turn it into words, stories, and worlds people can recognize, enter, and feel.
From brand voice and messaging to integrated campaigns, content, film, digital and physical experiences, I combine strategic thinking with emotional storytelling. I also use AI to prototype ideas, art-direct visual worlds, and create original digital characters.
Flexibility, Creativity, Results
I collaborate with brands, agencies, and creative teams on campaign concepts, brand voice, naming, scripts, websites, content, and AI-led creative development.
I can join at the beginning to help find the idea or carry it from strategy through execution.
Commitment, Strategy, Growth
For longer engagements, I can become part of your team as a senior copywriter, conceptual creative, or AI creative.
I work best where copy, strategy, design, and emerging technology meet, and where a strong idea has room to become something bigger.