PRINT CAMPAIGN

Hans Brinker - "Merry f**king christmas"

BRIEF:

A “brutally honest” graphic campaign to invite clients to come to the Hans Brinker to spend Christmas and New Year holidays.

MORE ABOUT CAMPAIGN

This campaign will have to include:

• A good, creative and astonishing concept (in other words, an excellent idea)

• 3 print ads based on this idea (with their corresponding texts)

• Slogan referred to the product (a different Christmas season in a unique and special place)

Irony is in the heart of the Brinker work. Irony is connected to humor. But the point is not only funny, but a more dry, self-referential kind of joke, that sort you’re not sure whether it’s serious or not…

COPY:

The Hans Brinker Hostel invites you to spend this Christmas holiday season at their divine and luxurious lodging. From an ambient Christmas tree, a scrumptious diner and the best way to celebrate the New Years. Don’t let the festivities fool you, we will not do anything special these holidays so just be happy you have place to rest your head. Always a pleasure. You’re welcome.