CASE STUDY

Adidas: o2

BRIEF:

The Challenge

Use the power of sport as a catalyst for change, with an innovative adidas product, service, brand experience or campaign for 17-25 year olds in a key city. What can adidas do for or with them to improve the fabric of their city?

Your idea could be rooted in the life-transforming nature of sport, or you could explore the potential for sport-based activities to impact on other city issues.

Focus on one, more or all of adidas’ key cities (Paris, London, Berlin, LA, New York, Shanghai, Tokyo, Moscow). The sport(s) can be any that adidas have an established connection to. And the issues to address are up to you. What’s the relationship between the city, the sport, the issue? Tell us why you made your choices.

Make sure what you do is true to the brand. Dial into the city’s environment to find a meaningful way for adidas to make a tangible, lasting impact in people’s communities and lives.