SKILLS

Microsoft Word

Social Media

Mac/Pc operation

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Project Management

Copywriting

SEO

Scriptwriting

WORK EXPERIENCE

POTLATCH, BARCELONA, SPAIN - SENIOR COPYWRITER

• Senior copywriter for luxury and niche brands. These include Macallan, Highland Park, Floraiku, Maison de L’asie, Mandarin Oriental Hotel Group, Fairmont Hotels and Resorts.

MCCANN, MADRID, SPAIN - SENIOR COPYWRITER

• Creative senior copywriter for the digital team at MRM, focusing on WiZ and Radisson Hotels.

VML COMMERCE, LONDON - CREATIVE COPYWRITER

• Fluent English and Spanish copywriter for BAT.

  
  VMLY&R, MADRID SPAIN - CREATIVE COPYWRITER

• Fluent English and Spanish copywriter for global and nationwide writing pieces.

• Blossomed ideas and wrote various TV scripts and social media scripts with character developments and scenic poetry among dialogues.

• Keeping up to date with advertising trends, to ensure our clients get the best service possible.

• Rigorous A/B testing to secure best possible outcome for clients.

• Worked closely with the design team to ensure the copy was lined up with all visual content.

MCCANN, MADRID SPAIN - CREATIVE COPYWRITER

• Worked with different big brands such as Schar, Phillips, Microsoft, Sanofi, The Coca Cola Company, Mahou, Starbucks, Ikea, Santander and others ensuring their tone of voice across every platform is cohesive.

• Thought and launched multiple campaigns for these brands that made headlines all over the world.

• Keeping up to date with trends in the advertising world, to make sure our clients get the best service possible.

  
  

HEALTHY POKE, MADRID, SPAIN - DIGITAL MARKETING AND HEAD DESIGNER

• Healthy Poke, a new healthy "fast food" restaurant approached me with their idea to create this. A healthy way for people to eat on the go.

• I dived in and lead all their digital needs and design needs. From creating their social media pages, and maintaining them.

• To creating their logo, and updating their design needs.

• I created digital campaigns that worked better than expected and boost­ed the ROl's. I also created, designed, and maintained the website by viewing the traffic, the SEO, and much more. To this day, Healthy Poke has opened 7 restaurants around Spain.

  
  

REWISOR MAGAZINE, MADRID, SPAIN - EDITOR AND DESIGNER

• Researched new stories that could be of use to the magazine.

• Sole editor and creator of video compilations for social media that got an engagement of more than 200k.

• Wrote, edited and posted copy in WordPress.

• Assisted in meetings for featured brands such as Ubisoft and Nintendo, following up with an editorial story from my experience.

• Rewrote and copy-edited foreign exchange news items.

• Content strategy for a specific publication and help get content created by assigning story ideas.

DALIA MEDIA, MADRID, SPAIN - SENIOR EDITOR (CLICKBAIT)

• Handling heavy workload and daily deadlines, directed quality and accuracy of content and images for web.

•  Proofread and edited news, business, local and feature sections; designed layout and signed off on completed pages.

• Proposed story ideas and assisted with editorial planning.

• Cultivated and maintained close relationships with analysts

• Methodically researched figures for stories.

• Wrote articles, proofread, and managed a team of contributing writers. Each issue consisted of 20 to 30 full-length articles.

• Scouted out new stories and sent them through the process of “handling”.

CORTEX USA, MIAMI FL - CREATIVE/ E-COMMERCE ADVERTISER

• Set up all social media sites for 10 brands and posted everyday on them engaging followers and growing an audience of over 5k followers.

• Created campaigns for social platforms engaging customers and redirecting them to the online website.

• Created concepts and ideas for new projects and products, working closely with the graphic designer ensuring packaging design of such products are done strategically and ready for production.

• Produced all copy involved within the company such as: magazine ads, catalogs for clients, brand catalogs, product descriptions, campaign copy, social media copy, creative briefs and press releases.

• Worked closely with the E-commerce team to find new online events where the products could be featured and placed. Then, compiled images of the products ready to go on this sites.

MOK2, MIAMI FL - BRANDING INTERN

• Created and edited project proposals for clients; updated project reports day to day.

• Ensured full project compliance with the clients requirements.

• Estimated budgets and cost of production.

• Oversaw and helped with the creative production of ideas and introduced them to the client, following up on changes or modifications.

CLIC PRODUCTS, MADRID SPAIN - ADVERTISING CONSULTANT

• Managed a campaign development project

• Ensured full project compliance with the clients requirements, deadlines and budget restraints.

• Collaborated with the creative team to implement project ideas and plans.

• Successfully managed and developed a media planning campaign.

COLGATE & PALMOLIVE, NY NEW YORK - INTERN FOR THE CREATIVE DIRECTOR

• Shadowed the creative director in his day-to-day work environment

• Viewed the process cycle of creating an Ad - from the idea board to the production.

• Acquired professionalism in the workplace.

• Oversaw techniques, meetings and other client-based projects.

THE PURR PROJECT, MIAMI FL - FOUNDER AND DIRECTOR OF NON PROFIT

• Created, established and governed the policies and objectives of the establishment of a non-profit in Miami, FL.

• Created a successful sociaI media account wit more than 6k followers in less than 7 months.

• Acquired extensive experience and knowledge in committee management and conflict resolution.

• Gained extensive knowledge of community based projects and conflicts within animal abuse, sheltered animals and rescues.

• Organized and lead internal and external communication strategies.

WORK EXAMPLES

LUCES LED Y UNA APP DE ALERTA

Takashi Murakami dirige un nuevo videoclip de Billie Eilish para Apple Music

SOLIMAN LOPEZ

GPT2; la IA de generación de texto que asusta a sus creadores

LEGO quiere enseñar braille a los niños mientras juegan

Un equipo de MIT está reinventando la construcción con las teorías del mundo antiguo

El videojuego ‘Assassin’s Creed Unity’ puede ser clave para la restauración del Notre Dame

Los cerebros de los niños pueden ser el secreto para construir una IA mejor

Woman Bought $13 Diamond Ring At Flea Market That Sold For Over $800K At Auction

Server Gets Pleasant Surprise When He Sees Customer's Bill

Shocking Discovery During Home Renovation Leads to FBI Investigation