For over a decade, Vuse, the world’s leading vape brand, has championed urban culture and creative expression. To mark its 10-year anniversary, we launched Street Covers—a global platform that shines a light on underground musicians and visual artists, giving them a stage to tell their stories through the revival of album cover art.

Partnering with international DJ and producer Anfisa Letyago and renowned album-sleeve artist Brian Cannon, we set out to uncover emerging talent in five cities—Johannesburg, Dubai, Barcelona, Medellín, and Liverpool. This journey, captured in a five-part film series, takes a deep dive into the creative heart of each location, showcasing how the streets shape and inspire their local music and art scenes.

From hidden corners to vibrant neighborhoods, Street Covers celebrates the fusion of music and visual storytelling, bringing underground talent into the spotlight and reviving a lost art form for a new generation.