Signify WiZ x Mercedes-AMG PETRONAS F1
Driven by responsible innovation
Please note this campaign has still not gone live, so I cannot show the whole scope of the project until then, as I do not want to be sued (I signed an NDA). If you want to know more about it, email me.
Lighting Up the Race
A Signify brand, WiZ merges smart lighting with the adrenaline of Formula 1—enhancing performance, sustainability, and the fan experience, both trackside and at home.
WiZ has always been about transforming spaces through the power of light—creating experiences, setting the mood, and turning everyday moments into something extraordinary. As a brand of Signify, the world leader in lighting, WiZ took that philosophy to the fast lane with a bold new partnership with Mercedes-AMG PETRONAS F1 Team, bringing the thrill of Formula 1 into homes worldwide.
Signify and Mercedes-AMG PETRONAS F1 are driven by a shared passion for technology and pushing the boundaries of what’s possible. Our innovations in lighting support the team’s ambition to become the world’s most sustainable in sport, enhance the well-being and performance of drivers and team members, and create powerful experiences for fans, both trackside and at home.
As the official lighting partner, we launched a 360° campaign that seamlessly connected WiZ’s smart lighting technology with the intensity of F1. From web copy and in-app notifications to eCommerce content, billboards, social media, and TV scripts, every touchpoint was designed to immerse fans in the action. The campaign brought race-day energy into living rooms, allowing fans to set the perfect mood, sync their lights to the adrenaline of each Grand Prix, and feel every turn as if they were behind the wheel.
The “Next Pit Stop: Your Living Room” concept positioned WiZ as more than just a lighting brand—it became part of the racing experience. This Always On campaign connected two distinct audiences—F1 enthusiasts and home tech users—creating a bold and unforgettable partnership that redefined how Formula 1 is enjoyed at home.
